Rokde Jewellers has launched a ‘Tax Free Mahotsav’ campaign to boost festive sales by absorbing GST on select jewellery purchases. This strategy effectively reduces the final price for customers, making gold and jewellery more attractive during peak buying seasons.

While GST remains applicable legally, the jeweller is bearing the tax cost, offering a perceived discount to buyers. Such campaigns are commonly used to increase footfall, clear inventory, and enhance customer engagement during festivals and wedding seasons.

However, from a compliance perspective, businesses must ensure proper invoicing, accurate tax reporting, and no violation of anti-profiteering provisions. The GST component should still be reflected in the invoice, even if absorbed by the seller.

This move highlights how pricing strategies and promotional campaigns can be aligned with tax structures to drive demand. It also reflects intense competition in the jewellery sector, where retailers innovate to attract price-sensitive customers.

Overall, ‘Tax Free Mahotsav’ is a marketing-driven initiative that leverages GST economics to stimulate sales while maintaining compliance under GST law.

Sourcehttps://www.indianjeweller.in/Indian-Jewellery-News/16062/rokde-jewellers-launches-tax-free-mahotsav-absorbs-gst-to-drive-festive-sales